Want to accelerate growth in your business? Heres how!

The technological shift today is allowing businesses to increase profits and experience rapid growth by simply adding a digital marketing strategy. This is all achieved cost effectively, and more efficiently than any other marketing strategies ever before. By simply adding a digital strategy to your business today, you can generate a profitable lead generating system that ensures higher rates of conversation than you have experienced in the past.

Sick of sending out multiple brochures, letters and making cold calls with minimal success? Then your answer for more efficient use of your time and resources is adding a digital marketing team and strategy to create long term growth! As the saying goes:

Digital Marketing works for any business, whether you’re a retailer, consumer brand, a service or simply looking to gain a higher growth rate to achieve profits, and to realise success you need to act now!

But how does Digital Marketing achieve growth you ask. Well there are 3 main ways:

1. Pre-Qualified Prospects:

With the right digital marketing strategy you will generate leads and potential customers that are interested in your service or product. This eliminates the requirement to go out and spend countless hours on cold calling and traditional direct marketing strategies that are time consuming; and most of all costly

2. Customer growth:

Social Media can efficiently increase customer growth through a sustained customer engagement plan. Utilising your most loyal customers as advocates, ensures loyalty but also increases reach resulting in customer growth and ultimately increased profits

3. Most cost effective marketing medium available to you

Digital Marketing is the most cost effective marketing medium out there today, and when used correctly, you can test and hone in on the most effective messages for your audience; in real time. This means no wastage and ensures you reach your targeted audience rather than the “scatter gun” approach

So if you’re serious about growth in your business in both revenue and customers; creating longevity for sustained profits, then start to create a digital marketing strategy today or let an expert do it for you.

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Ive setup my Facebook, Twitter, Instagram and Google+ pages. Job Done?

In today’s digital and social media age, when companies or brands set themselves up the first thing they do is create a Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest and Blog accounts and think job done. The consumers will now come to my pages in droves. WRONG! One of the biggest frustrations of any brand and business is to setup their account and pages, but find they cant get the likes or followers they were after, and this ends up leading to mis-management and loss of focus in executing an effective social media strategy.

There are many methods to drive these likes and followers up from paid to organic methods, however the process that should be followed is simple:

LISTEN to your consumers

UNDERSTAND and ANALYSE what your consumers are saying about your brands (and competitors)

ENGAGE with content that excites your existing and potential consumers

ANALYSE the content you have posted

OPTIMISE your future content from the learnings

Expanding further, by listening to your existing and potential consumers, you will understand who they are influenced by and what content; and topics they are engaged by. The greatest advantage of the digital and social age is the data and actionable insights that can be gathered. If you take the time and have the resource to analyse the data, this will allow you to understand how to develop a social media strategic framework that will lead to a successfully engaged consumer.

Once the data has been analysed and the strategy has been determined, then you are now ready to engage with content that your consumers will not only be attracted to but is likely to share within their own networks exposing your brand to new like minded and potential consumers. Engaging content will also ensure your consumers are continually returning to your social media sites and taking an active interest vs a passive one. An engaged consumer are your best advocates for your brand to grow. However, the job doesn’t stop there, to be effective you need to analyse the content you post to understand how engaged your consumers are with that content; the sentiment with your brand, and take key learnings for future content drops.

But many businesses dont have the staff, resources, tools or time to analyse the data before or after the content. Here are 2 that I recommend as tools Ive come across for businesses to manage their social media:

1. Radian6 (www.salesforcemarketingcloud.com)

2. Stackla (www.stackla.com)

More recently, Ive been very impressed with the executions that Stackla have been implementing. By working with their clients to aggregate all their social media accounts into one feed, they have been able to create engaging content and creative executions.

The 2 most recent examples include the SBS World Cup Execution, which aggregates all the SBS social media feeds into one screen (www.theworldgame.social.sbs.com.au)

SBS Screen

And its execution on venue at ANZ Stadium for State of Origin Game 2 (http://stackla.com/project/twitter-fans-inspire-blues-origin-glory/):

View image on Twitter

So before you start your social media journey make sure you take the time to:

LISTEN, UNDERSTAND and ANALYSE, ENGAGE, ANALYSE, OPTIMISE

Social Media is time consuming but you must get it right. So take the time as you do with any marketing execution. Its success depends on you creating the right strategy for your long term success. Thankfully there are tools and consultancies to help you in this area

 

 

Why businesses restructuring for profits first, rather than long term digital strategies may limit long term brand growth

All too often today’s news headlines read “Business posts financial year loss, job cuts and restructure the only option”. Whilst in the majority of cases this is the easiest solution, businesses all too often look to slash departments and areas to save costs first, rather than thinking about the long term strategic direction of the business and using the opportunity to realign resource to achieve long term growth. As a wise man once said:

“If you always do what you always did, you will always get what you always got.” — Albert Einstein

In the area of sales and marketing, in both businesses and agencies, this has meant that the remaining staff are under pressure to grow the business without any support (or time) to drive innovation with a view to increase brand health for its long term success. Ultimately, the problem that exists with these businesses is that the resource that is tasked with driving the business are no doubt solid performers (and why they have survived the restructures) but they haven’t been skilled with the training and knowledge to explore digital, social or gamification.

The digital world is ever present in everyday lives and businesses need to embrace this ever connected frontier. By doing so, not only will a winning insight driven strategy provide greater long term engagement with consumers but will allow marketing teams to provide more measure-ability and accountability in campaigns than ever before.

Traditional brands need to adopt the thinking of the challenger brands driving a culture and resource that is supportive to explore innovative and efficient ways to connect with the ever changing consumer, otherwise they will continue to see lower brand engagement resulting in more profit losses and job cuts.

“If you think of ‘social media’ your mind automatically goes to producing content for customers to consume, or perhaps soliciting their input. But, once firms recognize that consumers want to connect to each other, they can develop social strategies, that do exactly that under the umbrella of their brand.” — Mikołaj Jan Piskorski, author of A Social Strategy: How We Profit from Social Media